Top 3 Reasons Florence Jumped (Back) on the Social Media ‘Bandwagon’
Yes, you’ve seen us here before, but it has been awhile. Other projects and priorities often push to the forefront and take precedence over social media, but we have three good reasons for jumping right back in:
- First, we want to be relationship-centric
We’ll admit it; there’s a method to this social media madness. We have a plan – a plan to make friends and colleagues with those who use Florence products or gain knowledge from our website. We want to be the first people that you think of when you think ‘mailboxes’. And from that last sentence comes two very key things:
1) Note the word “people”, not “company” in that sentence. At Florence, we believe we offer more than a mailbox, we offer a team of fantastic people – people who are worth getting to know and building relationships with. Like Tami Velasco, fashion accessory guru and mother by night, customer service manager by day. Or Curtis Johnson, our resident Florence “Network Protector” and avid fisherman. And of course Mike Molt, our product designer extraordinaire who also builds the most fantastic model airplanes – one of which I used to take aerial photos of our building this past Fall! Social media is an opportunity to give a face to an organization or name. And let’s face it, by offering faces to go along with our corporate identity (check out our photos on our web page), we hope to be more approachable and interesting to talk to; because who really wants to talk to just an email address??! Yes, we still think mailboxes are pretty cool (for who hasn’t stopped their family vacation and made them turn around so you could take a picture of that really cool installation that just went by?!) but we like other things, too! We want to share these likes, as well as find out what you, our customers like, in order to more effectively deliver the products and services you want and need in your every day lives.
2) Who do you go to when you need advice? Friends. Those whose opinions you trust and value. We believe that if we provide relevant industry knowledge and tips, we can help you get the most out of your centralized mail delivery systems. Hopefully the content we deliver is useful, and you’ll come back time and time again. And if you come back, we hope you will want to talk with us as well; because by building a strong relationship together, when you do have a question, comment or problem with centralized mail or related products, you’ll know you have a friend in the mailbox business (US!) who will help you along the way.
- The second reason may surprise you: it’s not because it’s trendy!
Too many people and companies are getting caught up in the social epidemic simply because “everyone else is doing it”. While it’s important not to be left out, it’s more important to realize the significance of you/your company’s actions – something we’ve learned well in our 76 years of existence. We believe that social media is about a better way to communicate because it allows a real-time and instantaneous flow of information. Social media feeds users up-to-date information, accessible at their own convenience; and it allows for more informal communication which generates a stronger relationship between customers and brands.
- And the third reason is to get feedback!
This whole social media initiative is useless if you don’t respond! We want to improve the customer service status quo. You are worth something to us! Help us out by keeping us accountable in the quality of service and product you receive and we’ll help you have an easier, more flawless customer experience, saving you time and money in your projects. It’s a win-win situation! We’re only in this business because of the needs of our customers. Because of that, it’s important that we learn from you what works and what doesn’t. Visit our new Twitter feeds or post comments on Blog updates to let us know what we should be doing differently to better deliver upon your needs. Every thought counts!
Those are the three reasons why we are jumping back onto this “bandwagon”. I can’t promise we will always post something at the exact same time every week – but I can promise that we will communicate as openly as we possibly can. So let us know what you think, because I can’t wait to hear back from you because to me. . .Mailboxes Matter!
Donna Logback (marketing manager and amateur photographer)
